A controversial move? Always removes feminine symbol from period products.

After a campaign from transgender activist Ben Saunders issuing a serious question about trans inclusivity with feminine logos placed on period products.

"Not all women menstruate and not all those who menstruate are women"

This is a major step from a profound company in acknowledging the above quote, that women are not the only ones using their products.

However, this is not all good news. For many women claiming they're being 'erased' their biology being 'undermined'.

To add, we are in no way endorsed or favouring always, we just think this is a wonderful move in the right direction in terms of inclusively, period rights and dignity!